Taking Marketing More Seriously
About Me
Taking Marketing More Seriously

After dealing with lagging sales for over five years, it occurred to me that we needed to do something to improve the visibility of our business. We started focusing carefully on marketing, including making our web presence more prominent. We analyzed our demographics, and we worked with a marketing company to make our online content more relevant. The difference was amazing. Within about six months, our company was enjoying a higher customer count and more online traffic. The purpose of this blog is to help you to see how important marketing is, and why every business owner should invest in marketing materials and services.


Taking Marketing More Seriously

  • Developing Compelling Digital Billboards Without Distraction

    30 November 2016

    Digital billboards are an engaging way to capture a driver's attention -- but that doesn't mean that a digital billboard should be as engaging as possible. There are some incredible things that can be done with a digital billboard, but not all of them are safe. However, there are some ways to leverage this exciting new technology without causing a road hazard for drivers. Creating Multiple Billboard Designs A digital billboard doesn't have to have flashy digital effects.

  • 4 Super Strategies For Promoting Yourself As A Financial Adviser

    26 July 2016

    Are you starting a new business as a financial planning expert? Inspire potential clients by letting them know exactly what you can do to make their lives better. Here are some great ways to reach clients who might not even know that they need a financial adviser.  Sponsor College Fairs It makes sense to reach out to young adults who may have no clue how to conduct their financial lives. Ask to be a sponsor at college fairs in your area where you can advertise your services to those considering college.

  • Learn How To Choose The Perfect Local Restaurant When You Have An Autistic Child

    27 April 2016

    Having a child with autism can make doing normal day-to-day activities that other families do a bit difficult. If you have an autistic child, taking him or her out to eat at a restaurant may seem nearly impossible. Use the guide that follows to find the perfect local restaurant to take your child when you want to take your family out to eat. Look for a Quiet Atmosphere You need to look for a restaurant that has a quiet atmosphere.

  • Three Ways To Make Your Strategy Execution More Effective

    8 April 2016

    The best marketing plan in the world is of little value if you do not have an effective execution plan. Marketing strategy execution is vital for running a successful campaign. Integrate these ideas into your execution strategy to make it as effective as possible at reaching prospective customers. 1. Reevaluate your website's SEO content. SEO (search engine optimization) is the process of designing a website so that it is more easily accessible on popular search engines.

  • Why Your Business Should Use Aerial Advertising

    7 April 2016

    Are you a business owner? Are you looking for new and interesting ways to reach out to new customers? There are many different ways to capture the attention of a wide number of people. Some of the most spectacular and unique advertising methods can involve the use of airplanes. Here are some reasons why and how aerial marketing can help your business: Target large groups of people at once: When you advertise on a billboard or at a bus stop, it may not be seen by the number of people that you would hope.