Taking Marketing More Seriously
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Taking Marketing More Seriously

After dealing with lagging sales for over five years, it occurred to me that we needed to do something to improve the visibility of our business. We started focusing carefully on marketing, including making our web presence more prominent. We analyzed our demographics, and we worked with a marketing company to make our online content more relevant. The difference was amazing. Within about six months, our company was enjoying a higher customer count and more online traffic. The purpose of this blog is to help you to see how important marketing is, and why every business owner should invest in marketing materials and services.

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Taking Marketing More Seriously

  • How To Make Sure You Have The Event Management Software You Need

    17 February 2017

    One of the challenges of using event management software is that there is no perfect option for all businesses. There are some event management software programs that are more appropriate for larger enterprises, while there are other event management software programs that are ideal for smaller businesses. Know What You Need Before looking for an option, think about the challenges that your business has faced with organizing events. Create a list of obstacles you would like to overcome.