After dealing with lagging sales for over five years, it occurred to me that we needed to do something to improve the visibility of our business. We started focusing carefully on marketing, including making our web presence more prominent. We analyzed our demographics, and we worked with a marketing company to make our online content more relevant. The difference was amazing. Within about six months, our company was enjoying a higher customer count and more online traffic. The purpose of this blog is to help you to see how important marketing is, and why every business owner should invest in marketing materials and services.
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Taking Marketing More Seriously
Why Your Business Should Use Aerial Advertising
Jose Gomez
Are you a business owner? Are you looking for new and interesting ways to reach out to new customers? There are many different ways to capture the attention of a wide number of people. Some of the most spectacular and unique advertising methods can involve the use of airplanes. Here are some reasons why and how aerial marketing can help your business:
Target large groups of people at once: When you advertise on a billboard or at a bus stop, it may not be seen by the number of people that you would hope. The advertising company you use may be able to give you some estimates of the type of people who might see your advertisement, but they are only estimates. The actual numbers could be significantly different than what was predicted. With aerial advertising, you can advertise to much of a city at once. Just about everyone who is outside and within a several mile radius of your advertisement should be able to see it and read what it says. This differs greatly from even billboards, where your target audience must use the particular street or freeway that hosts your sign, or else your advertisement won't be seen at all.
Target particular groups of people: If you own a sports memorabilia shop, for example, you may want to let fans of your local team know that you exist and that you have merchandise that they want. In a typical advertising campaign, you might hand out flyers or hang up posters and rent billboard space where you think that these fans might happen to pass by. But what happens is that your message will also wind up going to a lot of people who have no interest in your products. They will then simply ignore your billboard or throw away your flyers. With aerial advertising, you could arrange to have your message flown in the vicinity of the next home game. People who are attending the game are more likely to be sports fans than not and will be much more interested in your advertisement than a randomly selected portion of the population.
Difficult to ignore: Advertising seems to be just about everywhere these days. There may be ads plastered on telephone poles, on billboards and on the side of buildings. Many people tune out these ads and don't even give them a second glance. You may have the perfect slogan or ad layout, but that doesn't matter if nobody actually takes the time to stop and look at your one ad in a sea of other ads. But with aerial advertisement, there is a novelty factor. Aerial ads are uncommon enough that the average person is likely to stop and take a look. Even if they don't need your goods or services right now, they will be more likely to remember your ad and mention it to their friends.
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