After dealing with lagging sales for over five years, it occurred to me that we needed to do something to improve the visibility of our business. We started focusing carefully on marketing, including making our web presence more prominent. We analyzed our demographics, and we worked with a marketing company to make our online content more relevant. The difference was amazing. Within about six months, our company was enjoying a higher customer count and more online traffic. The purpose of this blog is to help you to see how important marketing is, and why every business owner should invest in marketing materials and services.
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Taking Marketing More Seriously
3 Social Media Management Tips
Jose Gomez
If you are running a business, you need to have social media as part of your overall marketing strategy. However, there are a lot of social media sites out there, and keeping up with all of them can be frustrating and time-consuming. What all this means is that you need to find a way to effectively manage your time so that social media doesn't overwhelm you. Here are some strategies for doing that.
Do Not Be Random
When you are managing multiple social media platforms, the key thing that you need to remember is that you must schedule your time wisely. Scheduling your time wisely means that you create a schedule, whether by hand or electronically, of what times you will work on each platform. Taking the randomness out of engaging with your social media followers is one of the first steps to getting more done.
Plan Posts Ahead of Time
In addition to scheduling time to be on each platform, you will also need to plan ahead what you will post on each platform. The great thing about many of these social media platforms is that they let you schedule your posts. If you plan wisely you can schedule content days in advance and have them published later. This allows you to take some time to plan what you want to share and upload it ahead of time.
Ensure that You are Mobile
Make sure you can manage your social media platforms from any device. This means you should not only be able to work on them from a laptop, but you should also be able to work on them from your cellphone or a tablet. These days you even can get a keyboard that can connect to your tablet. This makes it easier to answer your social media responses on the go, eliminating the need to sit down and answer your engagements at a later time. Fast engagement with your followers will increase your social media presence and the number of shares you are likely to get for your content. It also signals to your community that you are interested in what they have to say; this will increase your following, so always be ready to respond on the go.
Social media has fast become one of the most effective ways to promote your business. However, there are many platforms available, so you need to make sure that you manage your time wisely in order to get the most out of your interactions. Contact a company like My Master Marketers to learn more about social media management.
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