After dealing with lagging sales for over five years, it occurred to me that we needed to do something to improve the visibility of our business. We started focusing carefully on marketing, including making our web presence more prominent. We analyzed our demographics, and we worked with a marketing company to make our online content more relevant. The difference was amazing. Within about six months, our company was enjoying a higher customer count and more online traffic. The purpose of this blog is to help you to see how important marketing is, and why every business owner should invest in marketing materials and services.
If you currently work as a CPA, you should focus on staying in touch with your clientele by sending out newsletters via email. These newsletters can include important accounting and financial information that these individuals may find useful. Having people subscribe to your newsletter and receive a message from you at least once a week is a great way to market yourself and the various services that you provide. However, if you are not sure how to run a successful email marketing campaign, you should find a CPA email newsletter provider.
What Will the Provider Do?
The provider is someone who may have experience with accounting and finances, as well as running successful email marketing campaigns. The provider you select to help you with sending out emails to your clients can come up with creative content, make sure it is delivered to each person on your mailing list at a specific time of the day, and even include links to your site as well as your contact information at the bottom of the email for those who would like to get in touch with your right away. It takes some of the stress off your shoulders because then you have less work to do and can still reach out to your clients on a routine basis.
Why Is It Good to Have a Newsletter Sent Out?
You may work with various clients on different occasions, but sending out a newsletter that goes straight to their inboxes each week is a way for you to build a tighter relationship with them, gain their trust, and get them to come back to you again when they need assistance with finances, whether they need help with filing their taxes, setting financial goals for their businesses, or having a detailed audit performed. Because these are some of the different tasks you have experience with, you want to make sure that the people who receive your messages are aware of what you can do for them and how they can benefit from your help.
If getting more clients is a goal of yours because you would like to earn more and expand your business as a CPA, you should start sending a newsletter via email to past clients. You can find a provider from a company like Industry Newsletters who can create these professional and detailed emails for your clients to read on a weekly basis. The messages that are sent to them can include some helpful financial tips and advice that these individuals will truly appreciate receiving from you.