After dealing with lagging sales for over five years, it occurred to me that we needed to do something to improve the visibility of our business. We started focusing carefully on marketing, including making our web presence more prominent. We analyzed our demographics, and we worked with a marketing company to make our online content more relevant. The difference was amazing. Within about six months, our company was enjoying a higher customer count and more online traffic. The purpose of this blog is to help you to see how important marketing is, and why every business owner should invest in marketing materials and services.
Are you having trouble growing your business or getting your message out? If so, it might be a time to look at your current strategy when it comes to public relations and marketing. If you don't have anyone within your company who can fit this role, that's OK. Reaching out to an external company that offers strategic communications support could be just what your business needs to reach the next level. Here are three benefits you stand to gain by hiring a marketing professional to help research and roll out your business strategy.
Figure Out Your Current Weaknesses and Strengths
Before you can change your plan, you need to figure out what is currently working and what needs to be thrown out. A strategy communications professional has seen it all before. He or she will be able to look at everything from your press releases to your advertising to your customer interactions to figure out what is working and what is not. Having someone approach your company with fresh eyes might be just what you need to pinpoint a strategy that is not working, allowing you to move on and get it fixed.
Benefit from Competitive/Industry Research
When you bring in a strategic communications pro who specializes in your industry, you will be getting someone who is already quite familiar with what is working and what is not at other companies just like yours. You'll get access to heaps of industry and competitive research that will show you what the optimal path forward for your own company may be. By hiring someone to help you narrow down and optimize your strategy, you can avoid having to repeatedly fail before you succeed like many other small business owners. Instead, use the knowledge and research provided to jump straight onto a successful path.
Develop a New Message
Finally, after you figure out what is working and what is not and go over the latest research to pinpoint your path forward, you are ready to craft your new message or strategy. A strategic communications pro can interview all of your company executives as well as other employees and use this diverse range of viewpoints to come up with a message that fits your company like a glove. He or she may also be able to test out said message with some of your customers in either through a focus group or direct contact program. This way, you can make sure your new strategy is a winner before you roll it out across the entire company.
Contact a strategic communications professional today for more information.