After dealing with lagging sales for over five years, it occurred to me that we needed to do something to improve the visibility of our business. We started focusing carefully on marketing, including making our web presence more prominent. We analyzed our demographics, and we worked with a marketing company to make our online content more relevant. The difference was amazing. Within about six months, our company was enjoying a higher customer count and more online traffic. The purpose of this blog is to help you to see how important marketing is, and why every business owner should invest in marketing materials and services.
There was a time when marketing was as simple as buying an ad in the newspaper or even on the radio. Those days are long gone. Today as a small business owner, you have a wide range of avenues through which to reach new customers. Perhaps one of the most effective is social media, because it has such a massive audience that can be leveraged at little cost. Of course, social media can be complicated and a bit overwhelming, especially if you're not experienced.
The good news is that it only takes a few simple adjustments to substantially improve your results. Below are some high-level tips that you can apply to any social media platform. If you implement these actions and target your strategy, social media can be an effective marketing resource for you.
Target your content to your audience. If there's a golden rule of social media, this one is it. Social media isn't like mass advertising on a bus bench or the radio. The overall audience is so large that you can't possibly reach everyone. And you shouldn't try to. In fact, the whole benefit of using social media is that you can drill down to the exact people who are most likely to buy your product. You can filter by age, gender, location, education, and even their general interest. The more targeted your approach, the more success you're likely to have.
Also, your content should be tailored to your audience. What information is most helpful and valuable to them? Don't just tell them to buy from you. Show off your expertise so they quickly understand why they should buy from you. A great way to do this is to share how-to articles and other free tips as a sample of your service. If they find it helpful, they'll want more.
Focus on engagement. Another great benefit of social media is that you can have a real-time conversation with potential buyers. If someone comments on your posts or ads, reply in a professional and helpful manner. Even reply to the negative comments because that will showcase your professionalism even more. Also, consider using a scheduling tool to line up your posts in advance. That will save you time so you can focus more of your energy on engagement and conversation.
Try to get movement in your posts. If you use social media, you know people scroll quickly. It takes a lot to stand out. Consider using video to catch the eye and stop the scroll. One innovative way to do this is with a whiteboard video. There are many services that will convert your script into an attractive animated whiteboard video. It will look distinct and may encourage much of your audience to stop scrolling and watch your post or ad.
Ready to up your game on social media? Contact a social media consultant or a small business animated whiteboard video maker today to get started. They can help you optimize your strategy.