After dealing with lagging sales for over five years, it occurred to me that we needed to do something to improve the visibility of our business. We started focusing carefully on marketing, including making our web presence more prominent. We analyzed our demographics, and we worked with a marketing company to make our online content more relevant. The difference was amazing. Within about six months, our company was enjoying a higher customer count and more online traffic. The purpose of this blog is to help you to see how important marketing is, and why every business owner should invest in marketing materials and services.
If you are considering starting a video production company, you know that you are entering into an interesting field that has a lot of competition. Here are some tips in order to make sure that you are as successful as possible.
1. Diversify Your Abilities and Produce Projects to Show It
In order to make sure that you are able to accept as many clients as possible, you will need to have as wide a range of skills as possible. You clients might want you to shoot a single-camera advertisement that has a lot of twists and turns in order to help the viewer visualize the space that the advertisement is trying to sell. You need to be able to say that you can do what they ask with confidence and show them some smaller projects to show that you understand the technique. First, shoot smaller projects in as many styles as possible. This will allow you to build a portfolio that your clients can search at their leisure and determine if you are a good fit for their company. Next, you need to actively seek out clients and market your skills. Having a diverse skill set will make both of these jobs easier. The more clients you have, the greater the chances it is that you will make a profit.
2. Prepare Your Startup With an Attorney
Be sure that you hire an attorney in order to be completely prepared to register your company, create contracts for your clients, and read contracts that your clients prepare. By sitting down with an attorney before your company is even started, you will be more prepared and better equipped to handle any legal issues that might arise.
3. Set Yourself Apart From Amateur Video Production Companies
Now, even cheap cameras produce relatively decent footage that smaller companies can use for advertising. Amateurs relying on these cheaper technologies will not be as trained and will not be as quick. They will, as a result, charge less than you should be charging. In order to show that you deserve the higher fees that you are charging, you need to set yourself apart from amateur filmmakers. Your portfolio will be able to help with this. You also need to show where your work has been used professionally, demonstrate that you are able to produce video very quickly, and consistently show that you are highly professional. This will help you avoid having cheaper production companies take your clients.
Contact a marketing company, like Ripples Edge Media, for more help.