After dealing with lagging sales for over five years, it occurred to me that we needed to do something to improve the visibility of our business. We started focusing carefully on marketing, including making our web presence more prominent. We analyzed our demographics, and we worked with a marketing company to make our online content more relevant. The difference was amazing. Within about six months, our company was enjoying a higher customer count and more online traffic. The purpose of this blog is to help you to see how important marketing is, and why every business owner should invest in marketing materials and services.
If you are looking for a way to advertise to the people in your local area, a local event arena is a great place that you can get a lot of exposure. There are a lot of different things that you can use to market your brand and business in this type of building, and thousands of people are going to walk through there every time there is an event. You'll want to consider getting the following items and talking with the event center management.
Vinyl banners are cheap and easy to order online. You can change out the banners over time to advertise your contact and business information, and also special promotions that you have going on. Someone who is at a trade show may see that you have a banner advertising a labor special or other type of deal, and decide to call you for the services they need performed.
At trade shows, conferences, concerts, and other things people are going to need pens. They want to write stuff down, they have to sign their debit or credit card receipts sometimes, or they just take free pens to put in their vehicle or to take home. Getting pens with your company logo and information is a great way for them to remember to call you after they see your banners, and to pass your information on to others.
If the event center has a snack booth or concession stand, you may want to see if you can have your logo put on the paper products. Having your logo on the paper plates or napkins is another way your business is going to get exposure. The more the customers see your images, the more they are going to remember to call you when they are in need of your service. This could also be bags for them to take prizes, purchases or goodies home.
Some event centers will host an event almost every night, so you're going to get a ton of exposure without having to spend a lot of time or money. You just drop off the banners and the pens or the other paper products that you want the event center to have, and then you wait for the people to call you about your business. Talk with the marketing and advertising manager at the event center to see if they have an advertising package you can purchase.